General Assembly: Introduction to Yield and Ad Optimization



StudyBreak Media once again had an opportunity to present our story, background, and the core fundamentals of ad and yield optimization at General Assembly last night. This was a slightly consolidated updated version of the presentation we did on December 4th. 

During the 90 minute class, we covered:

  1. Who we are (StudyBreak Media) and how we got here.
  2. The basic fundamentals of digital advertising, ad optimization and why it’s important for websites.
  3. Ad partners: Finding the right partners to work with
  4. Ad serving: The benefits of using an ad server
  5. Digital ad data: Introduction to tracking and analyzing your ad data

If you’d like to download the deck, it’s available here. If you have any questions or comments, please be sure to get in touch.