StudyBreak Media once again had an opportunity to present our story, background, and the core fundamentals of ad and yield optimization at General Assembly last night. This was a slightly
consolidated updated version of the presentation we did on December 4th.
During the 90 minute class, we covered:
- Who we are (StudyBreak Media) and how we got here.
- The basic fundamentals of digital advertising, ad optimization and why it’s important for websites.
- Ad partners: Finding the right partners to work with
- Ad serving: The benefits of using an ad server
- Digital ad data: Introduction to tracking and analyzing your ad data