Don’t send a generic email blast as an introduction.
As an alternative, try targeting publishers in smaller and more specific vertical blocks or groups.
Attempt to start a two-way conversation.
Provide specific examples of how you can add value.
Why should I even be reading your email?
Communicate with the publisher on their current managed demand stack performance and setup.
Set mutual goals and hold yourself accountable.
Let your network or platforms performance be the incentive.
It’s been a while since we connected about the (Redacted, name of the company, and their technology platform). Your account has been inactive for some time. With great Q4 performance, we have lots of advertisers pushing campaigns and I’d love to see your traffic active in our exchange again. So, if you go live by December 6th, I’ll add you to a random drawing for an iPad Air.
Here’s how it works:
Please respond to this email to enter. I look forward to growing our relationship through the holiday season and into 2014. It’s going to be a great year!
“With great Q4 performance”
What on earth does that mean? Great in relation to what? The standard performance of your network or vs. the industry as a whole? Are you outperforming yourself or your competitors? The only specific metrics in this email outline entrance rules for a contest I can’t imagine anyone with a credible site being interested in entering.