Category "Google AdX"

Implementing Header-Bid (Tagless) DFP Ad Solutions – Part 1

Recently we asked Jon Crowell, who heads up development for StudyBreak Media, to break his blog silence. Jon obliged and the result will be a series of posts that cover a few technical specifics regarding ad serving and ‘tagless’ solutions. Jon has developed a number of tools that aid in our ad optimization and we’re excited to get a chance to share a few of his views on the space. 

EDH

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Google DFP: Blending an uncapped manage demand stack with capped deals and AdX dynamic allocation

At StudyBreak Media our objective is straight forward. We aim to maximize the value of 100% of our partners IAB inventory while protecting their brand.

If that sounds like marketing speak, frankly, it is. It’s a one sentence summary of a process that’s taken seven years to develop and countless hours of testing, failing, and testing again until success. Part of the reason we have this blog is to share and communicate what we’ve learned along the way. When you’re serving over 5,000,000,000 impressions a year you’re forced to keep a close eye on things and we challenge ourselves to consistently innovate. Today I’d like to share an ad serving problem we were having, and a proposed solution to that problem.

If you have any further questions about this process, why we’ve elected to institute it or how it was done, contact us here. Also, I’d like to thank Kevin Davis from Findthebest.com, Winston Park from MyFitnesspal.com, and John Li of Menuism.com for helping us figure this out.

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