Category "Discrepancy/Latency"

Recognize, Monitor and Tolerate: Discrepancy and Header-Bidding (Tagless Ad Tech)

When I first wrote about ‘tagless’ ad tech (also passionately referred to as header-bidding or pre-bidding) back in late December, my aim was to share some of what I’d learned about the technology as well as gain a better understanding of it myself.

My colleague also wrote a post (here and here) that details the more technical side of this setup.

Over the past nine months we’ve integrated with five partners across three websites and have tested a variety of serving types. We’ve built and have had built thousands of line items and have dealt with a number of challenges (both positive and negative) with this tech.

Read More

Consider This: What’s the right amount of ad partners for me? (Part 1)

Image Source:

Does the number of ad partners in your demand stack impact performance? What are the pros and cons of a longer or shorter stack?

If you’ve ever asked yourself these questions, this post will outline some of the major points to consider when determining what size demand stack is right for you and your site.

This will be a two part series. In part 1, I will discuss:

Driving Competition

Read More

What is rCPM and Why Does it Matter to Digital Advertising?


One of the very first tasks I was given when I joined StudyBreak Media was to complete an introduction project which would familiarize me with some of the most commonly used terms in digital advertising. It was a great opportunity for me to build a strong foundation in digital advertising, but it also brought up a lot of questions.

One big question for me is, why isn’t more emphasis being placed on the rCPM metric? CPM and even eCPM can be found by a quick search no problem, but if you try searching for just the term “rCPM” well…I’m sure you’ve tried it. Not exactly what I was looking for. Now add the words “digital advertising” and at least we are in the right field, but not much better.

So, what’s the deal? Where are all the articles? I have no idea. But, I am going to do my best to help you out and give you at least one more option when you are trying to understand what exactly rCPM really is (pun intended – ha). Read More