Category "Ad partner strategy"

I Want My Money – Finance Tips for Working with New Digital Ad Partners

At StudyBreak Media all of our finance procedures are manual. We don’t employ a dedicated accountant and we aren’t big enough for a finance team or, to purchase a tool or platform that allows us to automate any part of our process. However, this doesn’t make the work any less important.

This is also the case for many publishers we’ve met. So, we want to share some specific strategies we’ve implemented that have aided in improving our process in a series we’d like to call “I Want My Money”.

In this first article, we will discuss the steps we take with a new ad partner. Look out for more finance tips in future installments. Read More

Consider This: What’s the right amount of ad partners for me? (Part 2)

http://www.kindercrazeblog.com/2012/05/hands-on-measurement-freebie.html

Image Source: http://www.kindercrazeblog.com/2012/05/hands-on-measurement-freebie.html

In part 1 of this two part series, I discussed how the length of your ad stack can actually impact your discrepancy rates, drive competition and asked you to think about manageability.

Let’s dive in a little deeper. In part 2 I will go over:

User Impact
Long-Term vs. Short-Term
Building Relationships with Ad Partners
Testing New Ad Partners
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Consider This: What’s the right amount of ad partners for me? (Part 1)

http://www.exacttarget.com/blog/optimal-website-length-long-copy-vs-short-copy/

Image Source: http://www.exacttarget.com/blog/optimal-website-length-long-copy-vs-short-copy/

Does the number of ad partners in your demand stack impact performance? What are the pros and cons of a longer or shorter stack?

If you’ve ever asked yourself these questions, this post will outline some of the major points to consider when determining what size demand stack is right for you and your site.

This will be a two part series. In part 1, I will discuss:

Discrepancy
Driving Competition
Manageability

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What’s the Difference between Programmatic and RTB?

As a newbie, I’m still learning as I go. But one term StudyBreak Media so wisely made sure I was familiar with right away was programmatic. Why? Well, just do an online search for it and you’ll see. It’s a pretty hot topic; many consider it to be the future of digital advertising – that is here, right now.

At first, I had a really hard time understanding the difference between programmatic and real time bidding (RTB), a closely linked term. But as I started to research more and more, I realized I wasn’t alone. Nor was I alone in trying to learn what it all meant for digital advertising. Thank goodness.

So let’s break it down.

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How To Pitch Your Digital Media Solutions to Publishers

Working closely with a wide number of demand partners over the years, one thing I’m consistently asked is what’s the most effective way to communicate value with publishers? This is an answer everyone in the space is seeking, from the largest fish (Google) to the smallest specialty rep firms or SSPs. As you’re probably aware, there isn’t one definitive answer (outside of every publisher is different, which of course isn’t helpful). But, there are certainly some best practices and there are absolutely things you should avoid when trying to win a new publisher’s business. Here are some suggestions for best practices:
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How to effectively pitch your digital media (buy side) solution to publishers (sell side)

Working closely with a wide number of demand partners over the years, one thing I’m consistently asked is what’s the most effective way to communicate value with publishers? This is an answer everyone in the space is seeking from the largest fish (Google) to the smallest specialty rep firms or SSPs.

As you’re probably aware, there isn’t one definitive answer (outside of ever publisher is different, which of course isn’t helpful) but there are certainly some best practices and there are absolutely things you should avoid when trying to win a new publishers business. While not everyone can achieve this, there are certainly best practices to follow: Read More