December 2014 - studybreakmedia

WTF is a ‘tagless’ solution, and why are there so many tags? (Part 1)

Emry Downinghall - December 29, 2014 - Uncategorized - 2 comments

My hope with this post is to discuss the idea of ‘tagless’ ad tech and how it can be beneficial to publishers willing to commit the time and resources for implementation. On the surface, this technology can seem a bit intimidating but it’s actually pretty straight forward and my aim is to help reveal that.

Time permitting, future posts will also outline basic DFP and tech setup, as well as the overall impact we’ve seen thus far from the partners we’re working with on our properties.

More ad placements equal more revenue. Not so fast.

Emry Downinghall - December 16, 2014 - Uncategorized - no comments

Back in September I had the pleasure of contributing to AdMonsters.com. If you’re unfamiliar with AdMonsters, and also a publisher, you should correct that ASAP. It’s an amazing resource and their events are amongst the best (and certainly most affordable) in the industry.

Monthly Archives: December 2014

Time permitting, future posts will also outline basic DFP and tech setup, as well as the overall impact we’ve seen thus far from the partners we’re working with on our properties.