Monthly Archives: December 2014

WTF is a ‘tagless’ solution, and why are there so many tags? (Part 1)

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My hope with this post is to discuss the idea of ‘tagless’ ad tech and how it can be beneficial to publishers willing to commit the time and resources for implementation. On the surface, this technology can seem a bit intimidating but it’s actually pretty straight forward and my aim is to help reveal that. 
Time permitting, future posts will also outline basic DFP and tech setup, as well as the overall impact we’ve seen thus far from the partners we’re working with on our properties. 

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