Monthly Archives: July 2014

Consider This: What’s the right amount of ad partners for me? (Part 2)

http://www.kindercrazeblog.com/2012/05/hands-on-measurement-freebie.html

Image Source: http://www.kindercrazeblog.com/2012/05/hands-on-measurement-freebie.html

In part 1 of this two part series, I discussed how the length of your ad stack can actually impact your discrepancy rates, drive competition and asked you to think about manageability.

Let’s dive in a little deeper. In part 2 I will go over:

User Impact
Long-Term vs. Short-Term
Building Relationships with Ad Partners
Testing New Ad Partners
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Consider This: What’s the right amount of ad partners for me? (Part 1)

http://www.exacttarget.com/blog/optimal-website-length-long-copy-vs-short-copy/

Image Source: http://www.exacttarget.com/blog/optimal-website-length-long-copy-vs-short-copy/

Does the number of ad partners in your demand stack impact performance? What are the pros and cons of a longer or shorter stack?

If you’ve ever asked yourself these questions, this post will outline some of the major points to consider when determining what size demand stack is right for you and your site.

This will be a two part series. In part 1, I will discuss:

Discrepancy
Driving Competition
Manageability

Read More