Yearly Archives: 2014

WTF is a ‘tagless’ solution, and why are there so many tags? (Part 1)

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My hope with this post is to discuss the idea of ‘tagless’ ad tech and how it can be beneficial to publishers willing to commit the time and resources for implementation. On the surface, this technology can seem a bit intimidating but it’s actually pretty straight forward and my aim is to help reveal that. 
Time permitting, future posts will also outline basic DFP and tech setup, as well as the overall impact we’ve seen thus far from the partners we’re working with on our properties. 

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18 tips for Maximizing Ad Revenue with Website Design

In previous posts, we’ve written quite a bit about different techniques and strategies publishers can use to maximize ad revenue. One key element that all of these strategies require is a site design that lends to a good user experience with a layout that also maximizes ad revenue and performance.

Whether your sites user sessions are long tail or a single pageview, we’ve put together a list of 18 things to keep in mind with your site’s design that will allow you to maximize your return from your programmatic and static demand partners.

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Consider This: What’s the right amount of ad partners for me? (Part 2)

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In part 1 of this two part series, I discussed how the length of your ad stack can actually impact your discrepancy rates, drive competition and asked you to think about manageability.

Let’s dive in a little deeper. In part 2 I will go over:

User Impact
Long-Term vs. Short-Term
Building Relationships with Ad Partners
Testing New Ad Partners
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Consider This: What’s the right amount of ad partners for me? (Part 1)

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Does the number of ad partners in your demand stack impact performance? What are the pros and cons of a longer or shorter stack?

If you’ve ever asked yourself these questions, this post will outline some of the major points to consider when determining what size demand stack is right for you and your site.

This will be a two part series. In part 1, I will discuss:

Driving Competition

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What’s the Difference between Programmatic and RTB?

As a newbie, I’m still learning as I go. But one term StudyBreak Media so wisely made sure I was familiar with right away was programmatic. Why? Well, just do an online search for it and you’ll see. It’s a pretty hot topic; many consider it to be the future of digital advertising – that is here, right now.

At first, I had a really hard time understanding the difference between programmatic and real time bidding (RTB), a closely linked term. But as I started to research more and more, I realized I wasn’t alone. Nor was I alone in trying to learn what it all meant for digital advertising. Thank goodness.

So let’s break it down.

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