One of the very first tasks I was given when I joined StudyBreak Media was to complete an introduction project which would familiarize me with some of the most commonly used terms in digital advertising. It was a great opportunity for me to build a strong foundation in digital advertising, but it also brought up a lot of questions.
One big question for me is, why isn’t more emphasis being placed on the rCPM metric? CPM and even eCPM can be found by a quick search no problem, but if you try searching for just the term “rCPM” well…I’m sure you’ve tried it. Not exactly what I was looking for. Now add the words “digital advertising” and at least we are in the right field, but not much better.
So, what’s the deal? Where are all the articles? I have no idea. But, I am going to do my best to help you out and give you at least one more option when you are trying to understand what exactly rCPM really is (pun intended – ha). Read More