It’s pretty easy to see at a glance where your demand partners are when configuring your ad stack, but when the ads are actually displayed on the page, it becomes far more difficult to tell who is serving what.
Here at StudyBreak Media, we use a variety of methods to determine which partner is currently serving the ads we see on our pages. Here are a few of the methods we use to determine which partner is currently serving an ad:
Using ‘Inspect Element’, a feature found in most modern web browsers.
Use the privacy tool ‘Ghostery’ to identify which advertising/analytics companies are currently on your page.
Method 1: Using ‘Inspect Element’
Most modern web browser offer a way to see the source of a page after the user has loaded it. This is usually in the form of the developer console, which allows users to perform advanced debugging and analysis of web pages.
Right-clicking on the portion of the page you’re interested in knowing more about displays a what’s know as a ‘context menu’, like the one below. Selecting ‘Inspect Element’ will reveal the Developer Console, which normally appears at the bottom of the window.
In some instances, you may only see the following menu when you right-click an ad. Flash-based ads cause your browser to display an alternate context menu when right-clicked.
To get around this, you’ll need to open developer tools first, then click the magnifying glass in the bottom left corner of the developer console. Once it turns light blue, select the ad you’d like to know more about with your cursor.
The developer tools window should jump to where the ad is in the page source. By looking at the surrounding tags, you should be able to tell which advertiser is serving the current ad. If you aren’t familiar with HTML, looking for the name of your demand partner in the source should be relatively straightforward. The
src attribute of each element contains the URL of a company involved in serving the ad. Here’s an example of a Lenovo ad on the front page The Verge, a technology news site:
<img src=”http://adscdn.jetpackdigital.com/sites/_uploads/1386273998LenovoEXP.jpg” style=”position: absolute; top: -9999px;”>
By looking at the src attribute of the image in this tag, we can conclude that the ad in question is being served by Jetpack Digital.
Method 2: Using Ghostery
The second method for determining which advertisers are serving on your page is a free, privacy browser extension called ‘Ghostery’. Ghostery works by looking for page tags that contain advertiser & tracker info. It provides a glanceable breakdown of all of the parties currently serving ads/trackers on any page you visit. While it’s less useful for identifying the advertiser behind a specific ads on your page, it should help ease searching a bit.
You can find more information here (http://www.ghostery.com)