At StudyBreak Media we understand that reaching young people online has never been easy.  Reaching them in a brand-friendly, viewable environment where you control the message was nearly impossible.  

We make it simple for brands and agencies to reach a 100% student audience, affordably and effectively, through our education focused websites’ standard and customized advertising opportunities.


Recognize, Monitor and Tolerate: Discrepancy and Header-Bidding (Tagless Ad Tech)

When I first wrote about ‘tagless’ ad tech (also passionately referred to as header-bidding or pre-bidding) back in late December, my aim was to share some of what I’d learned about the technology as well as gain a better understanding of it myself.

My colleague also wrote a post (here and here) that details the more technical side of this setup.

Over the past nine months we’ve integrated with five partners across three websites and have tested a variety of serving types. We’ve built and have had built thousands of line items and have dealt with a number of challenges (both positive and negative) with this tech.

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